The Elf Power Grip Matte Primer is a high-performance, gripping gel primer designed to keep your makeup locked in place while controlling excess shine throughout the day. Formulated with a sticky gel texture that instantly grips foundation, concealer, and complexion products, this primer ensures long-lasting, budge-proof wear. Infused with a lemon myrtle blend, it helps balance the skin while delivering a smooth, matte finish. It is the most reliable choice for oily skin.
 
Benefits
 
Long-lasting makeup hold with the iconic Power Grip formula
Instant mattifying effect that reduces shine without drying the skin
Smooth, pore-refining base that helps makeup apply evenly
Shine-control technology powered by the lemon myrtle blend
Lightweight, breathable feel suitable for everyday use
Works beautifully under both liquid and cream complexion products
 
Skin Type
Suitable for:
Oily skin (ideal)
Combination skin
Normal skin
Dry skin needing a matte but non-drying base
 
Key Ingredient
 
- Lemon Myrtle Blend: Helps visibly reduce oil, control shine, and maintain a naturally matte complexion while keeping the skin balanced.
 
Why It Works for Oily Skin
 
The Elf Power Grip Matte Primer combines gripping power and oil control in one formula. The sticky-as-e.l.f. texture holds makeup in place, while the mattifying actives keep your T-zone shine-free for longer. This creates a stable, smooth base that helps your makeup withstand heat, humidity, and long hours.